Google is currently testing these display formats on desktop and mobile to integrate them in its newest search product: The Google Home Hub.The Home Hub is the newest Google product release and this is the stuff that dreams are made of, especially when it comes to YouTube videos. Out of the listed display formats, the Answer Boxes and Carousel Boxes are the most important. But what about tomorrow? Video Answer Boxes Are Rising No one knows the algorithm Google uses for the content it places in its answer boxes however, there are a few things that appear to be factors: such as having a mobile-friendly website, content that ranks in the first 20 or so results, content written as a question that is frequently searched for, short-to the point answers to those questions, structured content using the H1 tag and steps for things like "how-to" questions, and good user metrics (bounce rate, time on site, number of page visits, etc.).So we know that videos and YouTube, in particular, have a strong presence in search results as of today. But, you do have to structure it properly. Interestingly enough, for text content, you do not have to rank first to have your content featured in an Answer Box. video watch-time for the specific keyword.The factors that appear to have the most impact are How to Get Your YouTube Video into an Answer Boxįor videos, there are only rumors yet. "More music is played on YouTube than on Spotify, Apple Music and every other audio streaming platform combined." IFPI International Federation of the Phonographic Industry They state that an estimated 46% of all music streaming listening time was done on YouTube. They just use YouTube as a streaming platform for music.According to the IFPI Global Music Report 2018, YouTube is the dominant streaming platform in the worldwide music business. Teenagers look for music on YouTube for many hours out of the day. It's even more popular than Google among this age group.How can this be true? YouTube Is Big with Music Of course, you can argue if YouTube and Google or Bing have similar significance in terms of a business’s marketing and visibility on the web.But even if YouTube is only 3rd and not a search engine in its perfectly technically accurate description - YouTube is HUGE! "It has more search volume than Bing or Yahoo, more than twice Amazon's, and three times Facebook's." Rand Fishkin The #1 Search Engine for Teenagers: YouTubeĪnd YouTube is even huger when looking at millennials, kids or teenagers.A recent Austrian survey among teenagers stated that YouTube is their No.1 search engine. So YouTube Isn’t Relevant as a Search Engine? When you just rank the services by domain Baidu is the silver medallist, and YouTube picks up bronze.It's all a bit complicated. Yet, proportionally Google Image Search would come second place with NetMarketShare's data as well. NetMarketShare gives Chinese Baidu a bit higher global market share of about 10%. Which means they do not measure search requests. Even Google's official blog does that.However, and here is where the confusion comes in, Alexa's traffic ranks are for domains only. That’s quite a big “ if“, isn’t it?!The more recent articles on "YouTube as a search engine" don't refer to ComScore data anymore but to. So, if you were to consider YouTube’s integrated search a regular search engine, YouTube would rank 2nd on the podium.Aha. The myth about YouTube being the second largest search engine in the world started more than 10 years ago: in 2008!Back then ComScore analyzed the US search engine market and found out that YouTube achieves a greater level of search traffic than Yahoo. So let's talk about those ranking factors and how this YouTube search engine myth started. However, that is not entirely true because there are several underlying ranking factors that are mostly ignored by marketers and others that affect this statistic. And, a number of Google reps like to talk about this. So let's get into the nitty-gritty.Google itself markets its daughter company YouTube as the 2nd largest search engine in the world. So - how big is YouTube and is YouTube really the 2nd largest search engine in the world? Nope! But.Of course, there is a " but" in this answer. We will also uncover some of the biggest YouTube Search myths, where those myths came from, YouTube's real search engine position, and why any of this matters - really matters! Is YouTube the 2nd Biggest Search Engine? Not Really. Let's dig a little deeper to learn the answer.
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